Jan – Feb
Offers & acceptance
Offers land, and so does the drop-off. Acceptance nurture, deferral recovery and fee-deadline reminders. Every unconfirmed offer is a student you already paid to acquire.
Marketing for education providers
Every empty seat is a marketing problem
Salsag is a digital marketing agency built for the education sector. We help universities, colleges and training organisations turn course interest into confirmed enrolments.
Who we work with
Four kinds of provider, four different problems
A research university and a private RTO both need enrolments, but almost nothing about how they get there is the same. We start from that difference. Turn a card over for the detail.
The intake year
Your calendar runs the campaign
Education is the only sector where demand arrives on a published timetable. Miss a window and you wait a year for the next one. This is the cycle we plan against.
Scroll the year
Mar – Apr
Orientation & capture
The new cohort arrives at peak enthusiasm. This is the cheapest content you will ever make: student stories, campus footage and testimonials that sell the next two intakes.
May – Jun
Mid-year intake & foundations
The mid-year push runs alongside the unglamorous work — course page rebuilds, technical SEO and tracking that has to be mature before open day traffic arrives.
Jul – Aug
Open day season
The single biggest demand moment of your year. Registration campaigns, on-campus capture, and same-week retargeting of everyone who walked through the door.
Sep – Oct
Preference & application
Shortlists harden into applications. Course-level search, comparison content, and remarketing aimed squarely at open day attendees who have not applied yet.
Nov – Dec
Late entry & planning
Direct and late applications get one last push while next year gets built: budget, media mix and a creative refresh, agreed before everyone disappears.
What we do
Thirteen services, one accountable team
Strategy, media, creative and production under one roof — so the campaign, the landing page and the video that feeds it are not three separate arguments.
01
Strategy & demand
Deciding where the money goes, then making the enquiries arrive.
Digital marketing strategy
SEO & SEM
Lead generation
02
Media & advertising
Buying attention at a price that still works once a student enrols.
Advertising & media buying
Email & automation
03
Brand & creative
Looking like the institution a family would choose.
Graphic design & branding
Content & copywriting
04
Film & photography
Showing the place, because nobody enrols somewhere they cannot picture.
Photography & videography
Video production & editing
05
Digital platforms
The destination every campaign is pointing at.
Website design & development
Social media management
06
Campus activation
The part of education marketing that still happens in a room.
Event marketing & promotion
Print & merchandise
How we work
Five steps, and what you get at each one
These run in order because the order matters. You get something concrete at every stage, so you are never paying for activity you cannot see.
Step 01 of 05
Audit
We go through what you already have: analytics, ad accounts, course pages and enquiry forms. Then we walk the whole path on a phone, as a stranger. That single exercise finds more lost enquiries than any dashboard, and most of what it turns up is fixable in a fortnight.
You get A findings document and a prioritised fix list, yours to keep
Step 02 of 05
Plan
A campaign plan mapped onto your intake calendar — budget split by course or faculty, channels named, and a target cost per enquiry we are willing to be held to. Anything the audit found structurally broken gets fixed before media spend, because there is no point buying traffic for a page that loses it.
You get A costed plan with named targets, owners and dates
Step 03 of 05
Build
Creative, landing pages, tracking and automation, produced and tested before anything goes live. Tracking is built first, because a campaign you cannot measure is one you cannot defend when budgets are reviewed. Nothing launches until the funnel has been walked end to end and signed off.
You get Assets live, tracking verified, QA signed off in writing
Step 04 of 05
Run
Weekly, not monthly. Budget moved toward what is converting, creative refreshed before fatigue starts costing you money, search terms pruned every week rather than every quarter, and landing pages tested wherever the volume justifies it.
You get Weekly optimisation and a monthly review call
Step 05 of 05
Report
One dashboard, refreshed daily, that a marketing coordinator and a vice-chancellor can both read without a translator. Enquiries, applications and cost per enrolment — never impressions. Plus a written quarterly review of what worked, what did not, and what we are changing as a result.
You get A live dashboard and a written quarterly review
Straight answer
Yes, we are new
Salsag launched this year. We would rather tell you that plainly than fill this page with logos we have not earned or numbers we cannot evidence.
What a new agency can offer that an established one usually will not: the people you meet doing the actual work instead of overseeing juniors, early-client rates while we build our case studies, and genuine attention because your account matters disproportionately to us.
So ask us for the things that de-risk it. A paid pilot instead of a twelve-month retainer. References from the work our team did before Salsag. A 90-day exit clause. The answer to all three is yes.
Common questions
Do you work inside our existing brand guidelines?
Yes, and we expect to. Most institutions have a brand system that took years to agree on. We work within it, and if we think a rule is costing you enrolments we will show you the evidence rather than quietly breaking it.
Can you handle our procurement process?
Yes. We can supply insurance certificates, respond to formal tenders, work to a purchase order, and meet the data handling and privacy obligations your legal team requires. Tell us the process early and we will work to it.
Who actually does the work?
The people you meet in the pitch. We are deliberately small, which means no account-management layer between you and whoever is building your campaign.
How do you report performance?
A live dashboard you can open any day, plus a monthly review call and a written quarterly summary. We report on enquiries, applications and cost per enrolment. Impressions and reach are diagnostics, not results.
What does it cost to start?
The audit is a fixed fee, quoted before we begin, and it is yours to keep whether or not you continue with us. Campaign work is scoped from what the audit finds — we will not quote a retainer before we know what is broken.
Do you work with international student recruitment?
Yes. Offshore lead generation, source-market campaigns and agent-network support sit alongside our domestic work. The funnel is longer and the compliance is tighter, and we plan for both.
Next intake
Let’s talk about the seats you need to fill
Tell us which courses are under-enrolling and when your next intake closes. We will come back with an honest read on whether we can help, and what it would take.